Wednesday, October 6, 2010

How to Use Your White Paper for Lead Gen

OK, now you've completed your white paper and done the first routine things most companies do -- send it to your sales team, post it on your website, and maybe email it to your prospect list.
All of those are important to do. However, if that's all you do, you might be missing the boat. Get a much bigger bang (and better ROI) by turning your white paper into a potent high quality, cost-effective lead generation tool. As a lead gen tool, you can promote the paper in at least these eight low-to-no cost ways:
  • Leveraging content into an article for an industry publication (electronic or print)
  • Getting a press release out to industry media -- many industry pubs publish a "What's New" or "New Whitepapers" section
  • Secondary release of the paper to low cost "free" press release distribution -- results in 60 or more backlinks to your site and improves SEO. Depending on the particular key words or phrases, one of these releases may even hit the top 10 in organic search results.
  • Convert the white paper to a catchy PowerPoint presentation and post on the multiple presentation sharing sites
  • Convert the PPT to a video and add voice over. Post on over 20 video sites (all of which help your SEO -- where your company appears in organic search results)
  • Conduct a small-scale Adwords campaign to support the white paper -- small budget, focused key words, supports SEO
  • Create an optimized custom landing page for the white paper so you can monitor results, leads generated, etc.
  • Post a note about the paper on your social media links, Twitter, Facebook, LinkedIn, etc.
Once you've launched your campaign, make sure you've got a process in place to track your leads, respond, qualify them, weed out the "time wasters" and forward to your sales team. Be sure to monitor and track the responses on the paper's download page and readership on any syndicated sites where you've posted the paper.


  1. This website provides the best white paper plan for business marketing and also budget guidelines and model budgets . Budgets guideline rule know are very important of the businessman of marketing. In this website, you can see the best ideas here about marketing, white paper, and their uses for creating a business of marketing plan.

  2. I want to become a written article about the of the marketing so that way, I can research many websites for related many works that are more inspiring for me so that way I recommend for my friends for their project here. This is also the best website for the use of this website

  3. Great post, Directly we can see inside the body of a man with high essentials of vision and clearness and see the distinctive body frameworks perform live. Here you can get info to write thesis work. We would have the ability to achieve those districts of the body where we couldn't heretofore.

  4. It is an amazing post about the white paper and about their uses. It is a very big responsibility for using white paper for any organizations. It also gives knowledge about the marketing updates it requires for the marketers. According to this information, more infoit will increase and decrease the products in the market.

  5. We stumbled over here by a different website and thought I might check things out. I like what I see so i am just following you. Look forward to going over your web page repeatedly. web design agency

  6. Generally I do not read post on blogs, but I wish to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, quite nice post. sem ppc

  7. whoah this blog is great i love reading your posts. Keep up the great work! You know, lots of people are searching around for this info, you could aid them security

  8. Great blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol. B2B ecommerce players in Singapore

  9. I admire this article for the well-researched content and excellent wording
    seo company in chennai


  10. fantastic post from you guys that amazed me as I get lot to learn from your article. It is Really very informative and creative contents for all the person who is looking to gain knowledge from the article. Thanks for sharing in information

  11. Thanks for sharing nice information with us. I like your post and all you share with us is up to date and quite informative,

    Cpa offers

  12. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I'm looking to design my own blog and would like to know where u got this from. thanks a lot digital marketing in singapore

  13. Please let me know if you're looking for a writer for your weblog. You have some really good articles and I believe I would be a good asset. If you ever want to take some of the load off, I'd love to write some material for your blog in exchange for a link back to mine. Please blast me an email if interested. Thanks! best website design singapore